DREAM LAB - EXPERIENCE DESIGN

Dream Lab - Experience Design was founded in January 2015 by Julia Eisenlöffel in Amsterdam.

Julia did scientific research on the subject of "Experience Design" during her studies and later published  the book "Imagineering principles" about the (at that time immature) subject of experience design. She is following experience economy pioneers like Joe Pine (1999, Pine & Gilmore, "The Experience Economy") with her research.

With Dream Lab - Experience Design, Julia consults companies, startups, solo entrepreneurs and impact projects on the subject of experience design. Here, focus is human-centric with all levels of experience in mind (CX & UX, customer experience & the "internal experience") - i.e. when it comes to creating a credible company culture that motivates employees and lets costumers feel an authentic  brand experience.

For this purpose, Dream Lab creates innovative, state-of-the-art concepts that root in a common purpose, the aim to impact people on a higher level and make transformation happen.

Dream Lab's  working approach is always in co-creation with the client and in best cases, with members of all stakeholder.

JULIA

EISENLOEFFEL

EXPERIENCE DESIGNER / FOUNDER DREAM LAB

"Let's discover all your colorful facets and possibilities!"

At the heart of what I do is experience design. I believe in creating meaningful, immersive experiences that make an impact. And I cannot do that without you!

When you feel in flow, when your strengths and talents are flourishing, and all those colors of your business can shine, you're free to be your best self and deliver extraordinary experiences to your customers, clients and employees - and that's where the magic happens...

I'm here to inspire and guide you to visualize and create something truly impactful. As an experienced designer and imagineer, I have the tools and knowledge to help you bring your visions to life. I listen closely, ask the tough questions, and use my untamed power of imagination to bring fresh perspectives to the table.

I'm all about connecting the dots, forging new paths, and unlocking new possibilities. With me by your side, you'll find the best way to transform your business. Let's fly higher together into new realms of experience and create something amazing that really adds value to this planet!

Dream big, discover, and let's do this together!

EXPERTISE

With over a decade of experience as a founder of Dream Lab - Experience Design, I've had the opportunity to work with a range of clients, including Red Bull International, Campari Switzerland, and Eigen Thermen Resorts (NL). My approach to experience design involves co-creating innovative concepts with companies and their key employees, ensuring that the resulting experiences are truly unique, impactful and can be authentically delivered.

I'm proud to be a founding member of the World Experience Organization (WXO), a global network of experience design professionals committed to elevating the industry and driving positive change. Through my involvement with the WXO, I've had the opportunity to connect with other experts in the field and stay at the forefront of emerging trends and best practices.

ACADEMICS

MA in Business, Innovation & Tourism Management

BA Linguistics

Graduated Event Manager

Qualified Spa and Wellness Manager

BOOK

My expertise in experience design has a profound scientific background which I elaborate on in my book "Principles of Imagineering" (ISBN: 978-3639678185).